Within the Gender Studies Application and Research Center, the research project titled “The Role of Social Advertising in Raising Awareness in the Fight Against Violence Against Women,” led by Asst. Prof. Seyra Kestel as Principal Investigator and with Asst. Prof. Aydan Ünlükaya Çevirici serving as a researcher, has been approved under Istanbul Gelisim University’s project programs by the Coordination Office of Scientific Research Projects

The project examines the impact of social advertising on awareness in the fight against violence against women across university stakeholders. Based on the findings, it aims to develop information and referral resources for use within the university (including a web-based information/referral module and supporting materials) and to produce a scholarly output to be published in an international peer-reviewed journal. The project duration is planned as 24 months.